I'm currently a Lead Product Designer at PNC Bank, where I design digital banking products aimed at improving everyday life for many people. With a focus on user-centered design and data-driven decision making, I'm passionate about creating joyful experiences that help both our customers and our business.
Here are a couple of case studies for projects I've recently worked on, they were crafted with love and attention to detail. ❤️
I worked on IKEA's very first store experience-centered UGC product. View the case study to learn how we managed to get 71% positive reviews and an average score of 4.1 📈
In this project I redesigned the IKEA local store page template to help boost website traffic, user engagement, search engine ranking, and reduce bounce rates 🫶🏼
I redesigned the spending section of the eMoney Advisor client site to reflect the recently adapted component library and worked with our client support team to develop 3 new features 💪🏼
In this project, I used user-centered design principles to help bring a fresh new look to the eMoney Advisor client site dashboard, and in doing so, helped them win big! 👀
Since I come from a generalist design background, some people may consider me a multifaceted designer. Here’s a little taste of other things I can do.
Branding and identity, e-commerce web design
Branding and identity, custom web design and development
Custom print merchandise design
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Frankelly is an award-winning Product Designer with 10+ years of experience in product design for various industries, including e-commerce, SaaS, startups, fintech, software, small businesses, and more.
His skills include: Product UX Design, UI Design, Interaction Design, Visual Design, Product Strategy, UX Research, Omni-channel Design, Wire-framing, Prototyping, Motion Design, Usability Testing, Market Research, Agile Methodologies, Print Design, Branding, Illustration.
In his spare time, he likes to take beautiful photos, play his guitar and ride his electric bike around the city. He also likes spending quality time with his family. He reads a lot and believes that every day should be used to learn something new. Here’s his reading list.
Here is a list with a few examples of things I'm proud to say I've accomplished, or contributed to over the last few years in my career.
Collaborated with the IKEA research team in Spain to research a new In-Store app feature by conducting interviews and moderated testing with participants.
I helped ship IKEA’s first-ever store experience user-generated content feature, facilitating impactful positive change at a collective level.
Ran intercept surveys to validate the criteria for a store experience UGC feature that has an end goal of facilitating impactful positive change.
I delivered a presentation called “UX vs. UX for the real world” where I gave the UX process a reality check. This event helped raise over 200,000+₴.
I studied the LUMA methods and passed the exam to become a certified LUMA practitioner and immediately put it to good use!
I studied the NN/g methods and passed the exam to become certified in Omni-channel journeys and customer experience.
I participated in training sessions and workshops using the NN/g methods and passed the exam to become certified in UX Strategy.
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- 300 Minutes
- 10 Mentees
- 2 Countries
I facilitated the first-ever design sprint at eMoney. I later ran a retro to see how we could adjust the process to better fit our specific organizational needs.
In 2018 I shared my learnings on the UX design process with young design and development professionals.
Design the winning app in the 2017 eMoney Summit Hackathon, it was an app that onboards clients by scanning pictures of standardized tax forms.
In 2015 I helped redesign the Lincoln Financial Group retirement planning dashboard and it got featured in Yahoo Finance.
"I managed Frankelly for several years at IKEA. During this time, he consistently demonstrated initiative and dedication as a Senior Product UX Designer, particularly in his efforts to understand customer needs and align them with business objectives"
"His empathy and desire to understand the users resulted in intuitive and desirable interfaces that were quickly adopted by stakeholders. If I were to build my Product Team today, no doubt, Frankelly would be the first designer I would ask to come on board!"
"I had the great pleasure of being on the same team as Frankelly at eMoney. I found that his designs always addressed the various stakeholders' requests, while ultimately keeping the user in the forefront."
"Frankelly lives and breathes the user experience. He has an amazing talent for taking a challenging and cumbersome experience and turning it into something simple and enjoyable for all users."
"His passion for bringing joyful user experiences to everyone is what separates him from other designers. His keen ability to perform interviews and usability tests with users will lead to comfortable, well-designed user experiences."
"He is also a very wonderful person to work with. He is personable, collaborative, and supportive of all his teammates. He is eager to learn from others and has an excellent understanding of how to best partner with User Research."
"Working with Frankelly has been a true pleasure. He is super easy to work with, dedicated, hardworking, and shows a true eye for design. He always strives to create solutions that are both visually striking, but also simple and intuitive."
"Frankelly is a true team player and collaborator, he fostered a positive work environment and encouraged collaboration among all team members. His positive attitude and dedication to his craft made him a pleasure to work with."
I'm always open for new projects, collaborations, talking shop or
just a friendly hello 😊