Like all in branding projects, I like to start off with a few exercise to get my clients thinking about their future brand. In this case I started by using two of my favorite. To the left we can see an initial logo ideation exercise and to the right a word bubble exercise.
Once the client agreed to a certain direction we worked together to find a good color pallet and a nice font. These are the final forms of what we decided.
The client also needed a single page website to successfully launch their new brand, so we started off with a mobile first approach.